Entries by admin_prelam

June 2006: Times & Transcript

Moncton takes fresh air to the Big Apple. New Yorkers on bathroom habits BY JESSE ROBICHAUD TIMES & TRANSCRIPT STAFF A Moncton based company is using some guerilla marketing tactics to take on air-care industry giants like Proctor & Gamble and SC Johnson.Moncton’s Luc Jalbert, vice-president of Prelam Enterprises, and his business team followed the […]

April 2006: The Evening News

Ambitious entrepreneurs tackle odour problem Moncton-based entrepreneurs are making a big splash in North America by tackling the universal problem of embarrassing bathroom odours. Luc Jalbert and Don Goguen of Prelam Enterprises have seen their latest innovation, the aptly named Just’a Drop™, take off in Canada. The product is a revolutionary toilet freshener – one […]

September 2005: Times & Transcript (2)

All it takes is Just’a drop. Inventor says no bathroom should be without new product that neutralizes unwanted odours before they happen. Luc Jalbert can smell success. He says it has a hint of lime. Luc Jalbert is the vice-president of Prelam Enterprises Inc., which had made the Moncton Industrial Park Home to a product Jalbert says […]

September 2005: Times & Transcript

A scoop on poop with no stink Some days my job is worth waking up for. Those are the days when you head home at night and feel you’ve had some kind of positive impact on the world. The days when you write a piece and it “sings” as we say in the “biz”, meaning you […]

June 2005: Canadian Business

The sweet smell of success Everybody stinks,that’s not a putdown, just a fact of everyday life. And we devote a lot of time and money proving we don’t.Canadians spent $144 millions on air freshners, including sprays, plug-ins, oils and, in the case of Procter and Gamble, a disc player that doesn’t spin music, but scents, […]

May 2005: Globe and Mail

Moncton company a breath of fresh air A Moncton business with an innovative bathroom air freshener has been named finalist in a national competition for new products. The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise’s ‘Just a Drop’ Magic Odor Neutralizer a Grand […]

March 2005: L’alimentation Magazine

Perfume the taboos Extract from “ Le grand ménage : entre les fleurs et les germes »- Denyse Perrault- L’alimentation Fortunately for our nostrils and for the ego of inconvenienced people, the market is full of products that help us overcoming this issue, at least when there is a real bathroom. Among those discoveries, we see Prelam’s […]

December 2004 – Atlantic Business

The Sweet Smell of Success Two entrepreneurs in Moncton, NB, have literally taken the time to smell the roses and are now parlaying the moment into a multi-million dollar business going head-to-head against the likes of S.C. Johnson and Proctor & Gamble. Luc Jalbert and Don Goguen, owners of Prelam Enterprises Inc., are in the air freshener […]

December 2004 – Telegraph Journal

Prelam getting whiff of success Moncton company hopes toilet freshener will be the next big thing among its air-care products. Moncton – Two Moncton entrepreneurs hope to make a big splash dealing with a subject thatʼs generally taboo. Luc Jalbert and Don Goguen, owners of Prelam Enterprises Ltd., expect their ʻJustʼa Dropʻ product will “which the way people […]

November 2004

November: Excerpt from “Balancing Act” (Canadian Grocer Magazine) “Take air care products, for example. The niche has now become a battleground for Fortune 500 companies such as SC Johnson, along with plucky newcomers such as Prelam Enterprises Ltd., a Moncton, NB. Company that develops and markets scented products for cars and homes. Prelam marketing manager […]