July 2007: The Sweet Smell of Success

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: July 16, 2007

The Sweet Smell of Success
Moncton entrepreneur takes another bite out of the big apple
Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.

Luc Jalbert is the Vice President of Prelam Enterprises, an air freshener company, located in Moncton, New Brunswick. He and his partner Don Goguen have been marketing their revolutionary Just’a Drop Toilet Odour Neutralizer since 2004 where sales are now approaching half a million units across North America. Just’a Drop is available across Canada at many fine retailers and online at www.justadrop.ca.
– 30 –

June 2005: Moncton Company Launches the Next Advancement in Air Care.

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: June 1, 2005
Moncton Company Launches the Next Advancement in Air Care.
Moncton, New Brunswick – Prelam Enterprises of Moncton has officially brought household air care to new heights with the addition of an innovative new automatic air freshener to their product lineup in many retail stores across Canada.
The Easyfresh Metered Spray Dispenser hit the shelves and is now available in many retail stores, becoming the first of its kind in Canada. The new and innovative smart aerosol air freshener works automatically to continuously neutralize malodors leaving your home with a pleasant aromatic scent all day long.
This revolutionary new dispenser contains a smart chip, programmed to release a light burst of long lasting fragrance at regular time interval all day long. A light sensor gives customers a broad choice of settings, allowing the dispenser to operate with settings for day, night and 24 hours a day.
Luc Jalbert and Don Goguen, the owners of Prelam Enterprises, announced that Easyfresh starter kits and refills would be available July 23rd at Jean Coutu stores across eastern Canada. Refills are available in two fresh new fragrances – Spring Blossom and Clean N’Fresh.
-30-

May 2005: Prelam Recognized For Bringing Innovation To Household Cleaning Category Montreal,

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: May 30, 2005
Prelam Recognized For Bringing Innovation To Household Cleaning Category

Montreal, Quebec – Prelam Enterprises goes up against large corporations like Proctor & Gamble and S.C. Johnson at the Canadian Council of Grocery Distributors (CCGD) 12th Annual Canadian Grand Prix New Product Awards.
Prelam Enterprises of Moncton was among the list of finalists competing in the Household Cleaning Category with their new product, Just a Drop Magic Odor Neutralizer at the Grand Prix Awards Gala held Sunday night.
Others companies competing in this category were S.C. Johnson, Proctor & Gamble and Prolav Soap Inc. walking away with the prize.
The selection was based on several criteria, including innovation, packaging and design, labeling, pricing and overall benefits to the consumer. Grand Prix products were to be innovative and demonstrate exceptional value and quality compared to other products in their category.
A crowd of over 800 delegates was present at the Awards Gala, an exciting industry event where the master of ceremonies was Ben Mulroney, host of Canadian Idol and etalk Daily.
-30-

May 2005: Moncton Business Named National Award Finalist

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: May 23, 2005
Moncton Business Named National Award Finalist
Moncton, New Brunswick – A Moncton business with an innovative bathroom air freshener has been named finalists in a national competition for new products.
The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise’s ‘Just a Drop’ Magic Odor Neutralizer a Grand prix finalist in the non-food category for 2004-05.
Prelam Enterprises, owned by Don Goguen and Luc Jalbert recently introduced the product promoting it as innovative and revolutionary. According to Jalbert “it is quite unlike the traditional air fresheners.
He explained “A drop of the liquid freshener in the toilet bowl before use immediately seals in any offensive odors, which are flushed away leaving a clear, minty scent. The product is different from any we have seen and we are extremely pleased to have it along side other Prelam air fresheners.”
Just a Drop is being sold in Walmart stores across Canada and is expected be in other retailers nation-wide over the coming weeks.

The two Moncton men will travel to Montreal for a Gala awards night Sunday May 29. Master of Ceremonies for the evening will be Ben Mulroney.
-30-

Febuary 2005: Prelam Launches Revolutionary “Just A Drop” Bathroom Odor Neutralizer

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: February 8, 2005
Prelam Launches Revolutionary “Just A Drop” Bathroom Odor Neutralizer
Moncton, New Brunswick – Two entrepreneurs in Moncton, NB, have literally taken time to smell the roses and are on their way to parlaying the moment into a multi-million dollar business against the likes of well recognized names like S.C. Johnson and Proctor & Gamble. Their new product: Just A Drop, a tiny sweet smelling item that will revolutionize what we’ve come to think of as bathroom air fresheners.
Luc Jalbert and Don Goguen, owners of Prelam Enterprises Inc., are convinced this product, which they introduced at a major trade show in Toronto last November, will revolutionize the way people use the bathroom! It has just hit the shelves of Wal-Mart stores across Canada and re-orders are already coming in.
What makes this product unique is both what it does and how it is packaged and used.
Unlike air fresheners that mask bathroom odors, Just A Drop- virtually suppresses them at the source. One drop of the product is put in the toilet bowl before use. It immediately creates a seal trapping in any smells before they are flushed away.
According to Jalbert, “the results we have gotten from early focus testing of this product tell us we have a winner. It is in a small, unobtrusive bottle, is remarkably easy to use and is sufficiently portable it can be taken with you when you travel. It is also extremely helpful to suffers of Crohn’s Disease and similar ailments.”

-30-