May 2005: Globe and Mail

Moncton company a breath of fresh air

A Moncton business with an innovative bathroom air freshener has been named finalist in a national competition for new products.

The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise’s ‘Just a Drop’ Magic Odor Neutralizer a Grand Prix finalist in the non-food category for 2004-05.

Prelam Enterprises, owned by Don Goguen and Luc Jalbert recently introduced the product promoting it as innovative and revolutionary. According to Jalbert “It is quite unlike traditional air fresheners.”

He explained “A drop of the liquid freshener in the toilet bowl before use immediately seals in any offensive odors, which are flushed away leaving a clear, minty scent. The product is different from any we have seen and we are extremely pleased to have it along side other Prelam
air fresheners.”

Just a Drop is being sold in Walmart stores across Canada and is expected to be in other retailers nation-wide over the coming weeks. The two Moncton men will travel to Montreal for a Gala awards night Sunday May 29. Master of Ceremonies for the evening will be Ben Mulroney.

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