March 2015: Solution to Nasty Bathroom Smells

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: March 16, 2015

Solution to Nasty Bathroom Smells

Montreal native Luc Jalbert knows a thing or two about nasty bathroom smells and has spent the best part of a decade doing something about it. Today the co-owner of Prelam Enterprises Ltd., a household products business in Moncton NB, is introducing a new spray he has developed to deal with the problem and it is on the shelves of Jean Coutu pharmacies throughout Quebec.

Just ‘a Spray toilet bowl odor eliminator, when sprayed into the toilet bowl, immediately forms a film on top of the water that seals in whatever is dropped into the toilet bowl, eliminating bad smells and replacing them with fragrant ones made from scents purchased from major perfume houses in Europe.

Launched in Quebec and the Maritimes, Just ‘a Spray is packaged and marketed as an upscale product for homes, offices and travel and will be available online within the coming weeks. A national sampling program is planned and the all Canadian made product will be sold nation-wide by summer. The first of Prelam’s products using the same water seal technology, Just ‘ Drop has, to date, sold over six million units in Canada and globally.

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October 2009: Moncton Businessman Jumps off 876-foot Bridge

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: Ocotber 13, 2009

Moncton Businessman Jumps off 876-foot Bridge
MONCTON, NB – A Moncton businessman will take the jump this weekend! It is not every day that one gets to witness someone jumping off a bridge is it? Especially an 875 foot one, but on October 17th over 200, 000 people worldwide will gather for this years International Bridge event to be able to witness just that.

Bridge Day is the largest extreme sports event and the largest gathering of BASE jumpers in the world held on the third Saturday in October every year in Fayetteville, West Virginia, USA. 450 jumpers, hundreds of rappellers, and up to 200,000 spectators are expected to attend this year’s Bridge Day on Saturday, October 17, 2009. The New River Gorge Bridge, 876′ tall and the world’s second longest single arch bridge, is the launch point for at least six hours (9am-3pm EDT) of legal, safe BASE jumps. Our local area CEO and business owner Don Goguen will be one of this year’s jumpers. For some it will be a once in a lifetime experience to see but for Don Goguen, well, it is the dive of a life time…..
That is how local Moncton area resident, CEO and co-founder of Prelam Enterprises,manufacturer of “just a Drop” Odor eliminator feels and he is counting the days until it will happen. Don Goguen, an avid sky-diver and CEO of Prelam Enterprises, producer of the Just a Drop bathroom freshener says he planned this trip to West Virginia to take part in the annual base jump from the New River Gorge Bridge in Fayetteville and join some 450 plus jumpers in this year’s event to bring awareness internationally. Coverage of the jumpers will be on National TV such as CNN and CBC. Photographers and journalists from all over the globe were there last year to cover such an event and this year marks the 30th anniversary so we expect an even larger turnout. Most jumpers aim for dry ground but not our Don. He is donning his snorkel and taking a big spash! He will be heading
directly into the water, one of very few who will be diving into the lake this year. Most who land in the water do so by accident, but not Don. He will be prepared, snorkel gear and all.
Don is owner and co-founder of Prelam Enterprises Inc. who produce a product called Just a Drop. In Canada, the product is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity stunts like this one has generated interest and he has managed to attract interest from about 20 more countries including China, Ireland and the Barbadoes.
Skydiver and businessman Don Goguen, says “We certainly plan on jumping again along with sponsoring this world class event, and Just a Drop will naturally be along for the ride” Just a drop, one drop in the toilette eliminates embarrassing odors before they start by trapping the gasses below the surface. International events like this are bringing awareness to a product that can help every household and any individual with problems such as IBS, Crones and colitis or just plain eliminate the embarrassment of having to go anywhere, or anytime.

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Nov 2008: Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE:November 25, 2008

Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge
MONCTON, NB – A Moncton businessman has taken his 2008 marketing efforts world-wide with an 876-foot plunge from the New River Gorge Bridge in West Virginia.
Don Goguen, an avid sky-diver and president of Prelam Enterprises, producer of the Just’a Drop bathroom freshener, took part in the annual base jump which turned into an added bonus for his firm. CNN was shooting and broadcasting the event live so Prelam designers seized the opportunity and created a large banner to hang alongside the bridge where participants would be jumping from.
“This is a new type of marketing for us,” says Goguen. “The plan worked. Besides the live broadcast, photographers and journalists from all over the globe were covering the event. Millions of people saw our product advertised.”
Historically, Prelam relied mostly on media coverage to get information out to the public. “We simply didn’t have the money to market the product massively. The reason the product survived is because it works, and people understand its value.” But in the last year, the firm attracted investment dollars and set out on a substantial marketing program. Sales have shot up, and continue to rise.
In Canada, the Just’a Drop is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity generated in recent months have attracted interest from 56 countries including Australia, China and Ireland, where the Just’a Drop is already on the shelves.
For skydiver and businessman Don Goguen, the prospect to replicating the feat next year is simple – it’s a done deal. “Just’a Drop will be sponsoring this world class event again in 2009.”
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March 2008: Just’a Drop to be Once Again Featured on CNBC

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: March 5, 2008

Just’a Drop to be Once Again Featured on CNBC
Moncton – March 5 2008 – Just’a Drop Co-Founder and VP, Luc Jalbert, has been called for a repeat performance on “The Big Idea”, CNBC’s show about business ideas … and business success, with host Donny Deutsch.
“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.
Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.
Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.
Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”
Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.

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July 2007: The Sweet Smell of Success

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: July 16, 2007

The Sweet Smell of Success
Moncton entrepreneur takes another bite out of the big apple
Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.

Luc Jalbert is the Vice President of Prelam Enterprises, an air freshener company, located in Moncton, New Brunswick. He and his partner Don Goguen have been marketing their revolutionary Just’a Drop Toilet Odour Neutralizer since 2004 where sales are now approaching half a million units across North America. Just’a Drop is available across Canada at many fine retailers and online at www.justadrop.ca.
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June 2005: Moncton Company Launches the Next Advancement in Air Care.

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: June 1, 2005
Moncton Company Launches the Next Advancement in Air Care.
Moncton, New Brunswick – Prelam Enterprises of Moncton has officially brought household air care to new heights with the addition of an innovative new automatic air freshener to their product lineup in many retail stores across Canada.
The Easyfresh Metered Spray Dispenser hit the shelves and is now available in many retail stores, becoming the first of its kind in Canada. The new and innovative smart aerosol air freshener works automatically to continuously neutralize malodors leaving your home with a pleasant aromatic scent all day long.
This revolutionary new dispenser contains a smart chip, programmed to release a light burst of long lasting fragrance at regular time interval all day long. A light sensor gives customers a broad choice of settings, allowing the dispenser to operate with settings for day, night and 24 hours a day.
Luc Jalbert and Don Goguen, the owners of Prelam Enterprises, announced that Easyfresh starter kits and refills would be available July 23rd at Jean Coutu stores across eastern Canada. Refills are available in two fresh new fragrances – Spring Blossom and Clean N’Fresh.
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May 2005: Prelam Recognized For Bringing Innovation To Household Cleaning Category Montreal,

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: May 30, 2005
Prelam Recognized For Bringing Innovation To Household Cleaning Category

Montreal, Quebec – Prelam Enterprises goes up against large corporations like Proctor & Gamble and S.C. Johnson at the Canadian Council of Grocery Distributors (CCGD) 12th Annual Canadian Grand Prix New Product Awards.
Prelam Enterprises of Moncton was among the list of finalists competing in the Household Cleaning Category with their new product, Just a Drop Magic Odor Neutralizer at the Grand Prix Awards Gala held Sunday night.
Others companies competing in this category were S.C. Johnson, Proctor & Gamble and Prolav Soap Inc. walking away with the prize.
The selection was based on several criteria, including innovation, packaging and design, labeling, pricing and overall benefits to the consumer. Grand Prix products were to be innovative and demonstrate exceptional value and quality compared to other products in their category.
A crowd of over 800 delegates was present at the Awards Gala, an exciting industry event where the master of ceremonies was Ben Mulroney, host of Canadian Idol and etalk Daily.
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May 2005: Moncton Business Named National Award Finalist

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: May 23, 2005
Moncton Business Named National Award Finalist
Moncton, New Brunswick – A Moncton business with an innovative bathroom air freshener has been named finalists in a national competition for new products.
The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise’s ‘Just a Drop’ Magic Odor Neutralizer a Grand prix finalist in the non-food category for 2004-05.
Prelam Enterprises, owned by Don Goguen and Luc Jalbert recently introduced the product promoting it as innovative and revolutionary. According to Jalbert “it is quite unlike the traditional air fresheners.
He explained “A drop of the liquid freshener in the toilet bowl before use immediately seals in any offensive odors, which are flushed away leaving a clear, minty scent. The product is different from any we have seen and we are extremely pleased to have it along side other Prelam air fresheners.”
Just a Drop is being sold in Walmart stores across Canada and is expected be in other retailers nation-wide over the coming weeks.

The two Moncton men will travel to Montreal for a Gala awards night Sunday May 29. Master of Ceremonies for the evening will be Ben Mulroney.
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Febuary 2005: Prelam Launches Revolutionary “Just A Drop” Bathroom Odor Neutralizer

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Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail:

pr******@nb***.ca












FOR IMMEDIATE RELEASE: February 8, 2005
Prelam Launches Revolutionary “Just A Drop” Bathroom Odor Neutralizer
Moncton, New Brunswick – Two entrepreneurs in Moncton, NB, have literally taken time to smell the roses and are on their way to parlaying the moment into a multi-million dollar business against the likes of well recognized names like S.C. Johnson and Proctor & Gamble. Their new product: Just A Drop, a tiny sweet smelling item that will revolutionize what we’ve come to think of as bathroom air fresheners.
Luc Jalbert and Don Goguen, owners of Prelam Enterprises Inc., are convinced this product, which they introduced at a major trade show in Toronto last November, will revolutionize the way people use the bathroom! It has just hit the shelves of Wal-Mart stores across Canada and re-orders are already coming in.
What makes this product unique is both what it does and how it is packaged and used.
Unlike air fresheners that mask bathroom odors, Just A Drop- virtually suppresses them at the source. One drop of the product is put in the toilet bowl before use. It immediately creates a seal trapping in any smells before they are flushed away.
According to Jalbert, “the results we have gotten from early focus testing of this product tell us we have a winner. It is in a small, unobtrusive bottle, is remarkably easy to use and is sufficiently portable it can be taken with you when you travel. It is also extremely helpful to suffers of Crohn’s Disease and similar ailments.”

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