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September 2005: Times & Transcript (2)

All it takes is Just’a drop.
Inventor says no bathroom should be without new product that neutralizes unwanted odours before they happen.
Luc Jalbert can smell success. He says it has a hint of lime.
Luc Jalbert is the vice-president of Prelam Enterprises Inc., which had made the Moncton Industrial Park Home to a product Jalbert says no bathroom should be without.

Just’a Drop is a new kind of air freshener developed by the local company.
“Right before you sit down, you just put in one drop and you’ll see a film created on top of the water.”
Jalbert says, explaining the biodegradable product almost completely eliminates bathroom odours.
Prelam started running commercial featuring Just’a Drop on the Weather network and Météomédia at the end of August and just started a local campaign.
The company started selling the product nearly a year ago, and got their big break this spring when it appeared in Wal-Mart stores nation-wide, but Jalbert says it’s the television commercials that have made a big difference in sales.
« Now we’re feeling the momentum, » he says. « Sales were slow, but nobody knew what it was… We saw our two biggest days (at Wal-Mart) in the last three days. »
Jalbert came across the formula while in China on a business trip. He brought it back and gave it to partner Don Goguen to test.
Goguen didn’t mention the product again for some time. « One day he just walked into my office and said ‘hey, that stuff really works! » Jalbert says. They knew they had a winner but they also had a dilemma.
« The challenge was to create a marketing strategy. You are talking about poop, » he says, « We had to get the consumer talking about something nobody talks about. »
They also needed a way to let people know how the product works.
« Everything else you buy is for after, ours is for before, » he says. « Normally you would just spray the can (of freshener) and hope nobody goes in, whereas this actually fills the air with a nice, clean smell and neutralizes odours. »That`s where the TV spots have come in handy – that, and a deal with Irving Tissue to package samples of the product with their Majesta brand toilet paper.
Jalbert says once they get people to try their product once, they’re hooked. « I tested with my dentist, my doctor, my accountant. People were still using it six months later, » he says. « The question was how do I get the mass population to test it without going broke? So we made a deal with Irving Tissue and they put samples in 25,000 packages which got distributed to Wal-Mart. »
Now Just’a Drop is poised to go global. Jalbert says he’s already working with interested parties in Japan, the UK and the US.
« That tells me we really have a winner. It’s a heck of a healthy sign, » he says. « We`re still the little guys, but we are starting to be proud of that… We are going to revolutionize the way people got to the bathroom. »
Jalbert says they are also working on two spin off products – a smaller, even more portable product and an automatic dispenser that would add a drop to the water when you sit on the seat.

September 2005: Times & Transcript

A scoop on poop with no stink

Some days my job is worth waking up for.
Those are the days when you head home at night and feel you’ve had some kind of positive impact on the world. The days when you write a piece and it “sings” as we say in the “biz”, meaning you have written prose that would be Pulitzer-worthy if those Pulitzer folks would just pick a copy of Times &
Transcript.
They are the days when stories you tell are gripping and gritty, when you hit a source that can articulate their story in a compelling way.
And then there are the interviews, and these are often my favorite ones of all, when you hang up the phone and think “well, I won’t soon forget that one!”
They’re few and far between, but I had one of those last Friday when I had the pleasure of doing a halfhour interview about poop. No, that was not a typo. I did an interview about poop. Actually not so much about poop per se as about how a local company’s new product helps eliminate the unpleasant odours associated with said action.
I can somehow picture these folks dreaming up this product with some king of Eureka’s moment and then the excitement slowly draining from them as they realize their conundrum: they’ve come up with a product that everyone wants to use, but no one wants to talk about.
I mean, how do you explain it nicely?
Luc Jalbert, the vice-president of Prelam Enterprises, the company that makes Just’a Drop, the indelicate product in question, has had a lot of practice. He’s become refreshingly frank about the whole thing. After all, he explains philosophically, it’s something everyone has to do.
True, but paradoxically, the product is aimed directly at those who would rather the rest of us never know they just did what everyone has to do.
Faced with this dilemma, what does a good company do? Prelam has apparently decided to tackle thing head on.
Their TV commercial does not feature courtesy flowers floating in the air as a well-dressed family (mom dad, one girl, one boy and a dog) breathe deep in the sweet smelling sanctity of their bathroom.Nope, Prelam has gone with an ostrich sticking its head in the sand as an announcer intones “Is this what you do after your husband uses the bathroom?” and a raccoon praying no one will use the facilities right after him (and for deliverance from the stench one assumes.)
Their packaging features a little cartoon man sitting on the potty, then standing with his smiling family members afterwards.
Mid-interview I get the giggles as Mr. Jalbert explains their excitement over a deal with Irving Tissue to include samples of the product in 25,000 packages of toilet paper. “Twenty-five thousand people are going for a poop with our product “he says.
I’m sorry, but poo is funny. I bet you’re laughing right now.
Luckily I am doing a phone interview so he doesn’t have to watch as I lose it and I sound admirably in control by the time I ask my next question.
I’d love to hear someone interview him live on television or radio.
But the real challenge come post interview. How does one write up a story about going to number 2? What does one call it, for instance, so as not to offend the delicate sensibilities of one’s readres.”
But then, this is the kind of challenge that makes my job worth getting up for. It may not change the world ( well, actually it might help make it smell better), but it’s already got me smiling and sometime that’s changes enough.

June 2005: Canadian Business

The sweet smell of success
Everybody stinks,that’s not a putdown, just a fact of everyday life. And we devote a lot of time and money proving we don’t.Canadians spent $144 millions on air freshners, including sprays, plug-ins, oils and, in the case of Procter and Gamble, a disc player that doesn’t spin music, but scents, among them Shania Twain’s wishes for Spring. The companies sugar-coat these products by using words like “disinfect” and “cleanse”, but all customers really want is get rid of horrifying odours before someone else runs into them.
read more

May 2005: Globe and Mail

Moncton company a breath of fresh air

A Moncton business with an innovative bathroom air freshener has been named finalist in a national competition for new products.

The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise’s ‘Just a Drop’ Magic Odor Neutralizer a Grand Prix finalist in the non-food category for 2004-05.

Prelam Enterprises, owned by Don Goguen and Luc Jalbert recently introduced the product promoting it as innovative and revolutionary. According to Jalbert “It is quite unlike traditional air fresheners.”

He explained “A drop of the liquid freshener in the toilet bowl before use immediately seals in any offensive odors, which are flushed away leaving a clear, minty scent. The product is different from any we have seen and we are extremely pleased to have it along side other Prelam
air fresheners.”

Just a Drop is being sold in Walmart stores across Canada and is expected to be in other retailers nation-wide over the coming weeks. The two Moncton men will travel to Montreal for a Gala awards night Sunday May 29. Master of Ceremonies for the evening will be Ben Mulroney.

March 2005: L’alimentation Magazine

Perfume the taboos

Extract from “ Le grand ménage : entre les fleurs et les germes »- Denyse Perrault- L’alimentation

Fortunately for our nostrils and for the ego of inconvenienced people, the market is full of products that help us overcoming this issue, at least when there is a real bathroom. Among those discoveries, we see Prelam’s odour neutraliser Just’a Drop. This small company based in Moncton New Brunswick, offers a non-toxic, biodegradable and safe for septics product. Portable, it comes in a small plastic bottle which contains 15 ml of an almost miraculous solution with a travel case. One drop of Just’a Drop in the toilet bowl prior to use eliminates foul odours while leaving a light and fresh scent.

“We believe this product will revolutionize the way people use their bathroom, says Luc Jalbert, Prelam co-owner and vice-president. It will particularly improve the life of people who have to wear a stoma bag, those who have Crohn’s disease or other ailments. This product was introduced to the Atlantic market last September. Since then, I met people claiming before Just’a Drop, they did not dare to get out. Now they feel free to go wherever they want. Until now, consumers had to purchase costly sprays to eliminate odours. I think we are the first in North America to offer this kind of product that we discovered in South-East Asia. There is a lot of Asian who don’t appreciate foul odours, just like us. We adapted the formula using plant extracts, a little bit of disinfectant and perfume, nothing harsh. In addition, this water treatment fights germs.”

Specialised in air care, Prelam’s owners chose China to produce their product line to keep their competition with big companies. They also bet on innovation to entice the category. Prelam’s Aromatherapy product line contains a liquid air freshener with deodoriser in a fancy bottle which the
look reminds more of an ornament than a convenient basic spray. The available fragrances are Green Apple, Orange and Lavender, made from a mix of natural essential oils. Aromatherapy incense stick line has four scents: Lavender burst, Tranquility, Forest Mist and seashore. The packaging looks like a jewel case and contains twelve incense sticks and a holder. Each stick burns for 25 minutes.

For cars, the company suggests its new Cutie Fresh, a Pink Lavender, French Vanilla or Fresh Air fragrances dispenser in the form of a teddy bear. In 2005, they will launch Funky Monkey with the same scents as Cutie Fresh. With a new addition to the line, Sachet will be available in a pack of two or six, with the same scents. They can be used anywhere around the house, even in the garbage or closets. They will also introduce the decorative air freshener Flower scent, which contains refillable crystals scents.

The air purification in the vehicle’s fans was not forgotten. Prelam introduce two air fresheners which can be hooked on the fan to eliminate embarrassing odours like vomit, cat urine or tobacco. Eclypse the odour neutraliser contains scented oil which last two months. In the stores, you can find Mountain Fresh, French Vanilla, Fresh Air as well as anti-tobacco, Fresh Oranges and Lavender. Three scents are available for Aerofresh SX which diffuses a scented oil of Tropical Fresh, French Vanilla and AntiTobacco.

Prelam is in the fourth place in a very competitive market.

October 2009: Moncton Businessman Jumps off 876-foot Bridge

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: Ocotber 13, 2009

Moncton Businessman Jumps off 876-foot Bridge
MONCTON, NB – A Moncton businessman will take the jump this weekend! It is not every day that one gets to witness someone jumping off a bridge is it? Especially an 875 foot one, but on October 17th over 200, 000 people worldwide will gather for this years International Bridge event to be able to witness just that.

Bridge Day is the largest extreme sports event and the largest gathering of BASE jumpers in the world held on the third Saturday in October every year in Fayetteville, West Virginia, USA. 450 jumpers, hundreds of rappellers, and up to 200,000 spectators are expected to attend this year’s Bridge Day on Saturday, October 17, 2009. The New River Gorge Bridge, 876′ tall and the world’s second longest single arch bridge, is the launch point for at least six hours (9am-3pm EDT) of legal, safe BASE jumps. Our local area CEO and business owner Don Goguen will be one of this year’s jumpers. For some it will be a once in a lifetime experience to see but for Don Goguen, well, it is the dive of a life time…..
That is how local Moncton area resident, CEO and co-founder of Prelam Enterprises,manufacturer of “just a Drop” Odor eliminator feels and he is counting the days until it will happen. Don Goguen, an avid sky-diver and CEO of Prelam Enterprises, producer of the Just a Drop bathroom freshener says he planned this trip to West Virginia to take part in the annual base jump from the New River Gorge Bridge in Fayetteville and join some 450 plus jumpers in this year’s event to bring awareness internationally. Coverage of the jumpers will be on National TV such as CNN and CBC. Photographers and journalists from all over the globe were there last year to cover such an event and this year marks the 30th anniversary so we expect an even larger turnout. Most jumpers aim for dry ground but not our Don. He is donning his snorkel and taking a big spash! He will be heading
directly into the water, one of very few who will be diving into the lake this year. Most who land in the water do so by accident, but not Don. He will be prepared, snorkel gear and all.
Don is owner and co-founder of Prelam Enterprises Inc. who produce a product called Just a Drop. In Canada, the product is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity stunts like this one has generated interest and he has managed to attract interest from about 20 more countries including China, Ireland and the Barbadoes.
Skydiver and businessman Don Goguen, says “We certainly plan on jumping again along with sponsoring this world class event, and Just a Drop will naturally be along for the ride” Just a drop, one drop in the toilette eliminates embarrassing odors before they start by trapping the gasses below the surface. International events like this are bringing awareness to a product that can help every household and any individual with problems such as IBS, Crones and colitis or just plain eliminate the embarrassment of having to go anywhere, or anytime.

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Nov 2008: Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE:November 25, 2008

Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge
MONCTON, NB – A Moncton businessman has taken his 2008 marketing efforts world-wide with an 876-foot plunge from the New River Gorge Bridge in West Virginia.
Don Goguen, an avid sky-diver and president of Prelam Enterprises, producer of the Just’a Drop bathroom freshener, took part in the annual base jump which turned into an added bonus for his firm. CNN was shooting and broadcasting the event live so Prelam designers seized the opportunity and created a large banner to hang alongside the bridge where participants would be jumping from.
“This is a new type of marketing for us,” says Goguen. “The plan worked. Besides the live broadcast, photographers and journalists from all over the globe were covering the event. Millions of people saw our product advertised.”
Historically, Prelam relied mostly on media coverage to get information out to the public. “We simply didn’t have the money to market the product massively. The reason the product survived is because it works, and people understand its value.” But in the last year, the firm attracted investment dollars and set out on a substantial marketing program. Sales have shot up, and continue to rise.
In Canada, the Just’a Drop is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity generated in recent months have attracted interest from 56 countries including Australia, China and Ireland, where the Just’a Drop is already on the shelves.
For skydiver and businessman Don Goguen, the prospect to replicating the feat next year is simple – it’s a done deal. “Just’a Drop will be sponsoring this world class event again in 2009.”
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March 2008: Just’a Drop to be Once Again Featured on CNBC

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: March 5, 2008

Just’a Drop to be Once Again Featured on CNBC
Moncton – March 5 2008 – Just’a Drop Co-Founder and VP, Luc Jalbert, has been called for a repeat performance on “The Big Idea”, CNBC’s show about business ideas … and business success, with host Donny Deutsch.
“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.
Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.
Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.
Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”
Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.

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July 2007: The Sweet Smell of Success

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: July 16, 2007

The Sweet Smell of Success
Moncton entrepreneur takes another bite out of the big apple
Moncton, July 16, 2007: Luc Jalbert, an ambitious entrepreneur from Moncton, has once again made his way to New York, this time for a special appearance on CNBC’s “The Big Idea” with Donny Deutsch.

The program introduces the viewer to men and women who have made their fortune with their Big Idea. Jalbert was invited to discuss his revolutionary toilet odour neutralizer, Just’a Drop, a tiny, sweet smelling liquid that has been making its way across North America since 2004. The product has been creating quite a buzz, to say the least, and our neighbors to the south can’t seem to get enough of it.

Last year, Luc and his “Poo Crew” headed down to Times Square, armed with a toilet and a survey entitled “Be an Odour Voter.” The survey asked consumers to “sit down and be counted!” and contained questions like “Are you a public avoider?” or “How long before it is safe for someone to enter the bathroom after you?”

The toilet attracted quite a crowd including, a very special guest, The Naked Cowboy. He too sat down to be counted and played a little ditty while he filled out the questionnaire. The story was featured that day on the Howard Stern show and the video documentary later on CBC Venture, back home here in Canada.

Filming for “The Big Idea” with Donny Deutsch took place on Tuesday, July 17th with the show airing on Thursday, July 19th at 10 PM / 1 AM ET. This is sure to be an enlightening and entertaining event not to be missed.

Luc Jalbert is the Vice President of Prelam Enterprises, an air freshener company, located in Moncton, New Brunswick. He and his partner Don Goguen have been marketing their revolutionary Just’a Drop Toilet Odour Neutralizer since 2004 where sales are now approaching half a million units across North America. Just’a Drop is available across Canada at many fine retailers and online at www.justadrop.ca.
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June 2005: Moncton Company Launches the Next Advancement in Air Care.

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: June 1, 2005
Moncton Company Launches the Next Advancement in Air Care.
Moncton, New Brunswick – Prelam Enterprises of Moncton has officially brought household air care to new heights with the addition of an innovative new automatic air freshener to their product lineup in many retail stores across Canada.
The Easyfresh Metered Spray Dispenser hit the shelves and is now available in many retail stores, becoming the first of its kind in Canada. The new and innovative smart aerosol air freshener works automatically to continuously neutralize malodors leaving your home with a pleasant aromatic scent all day long.
This revolutionary new dispenser contains a smart chip, programmed to release a light burst of long lasting fragrance at regular time interval all day long. A light sensor gives customers a broad choice of settings, allowing the dispenser to operate with settings for day, night and 24 hours a day.
Luc Jalbert and Don Goguen, the owners of Prelam Enterprises, announced that Easyfresh starter kits and refills would be available July 23rd at Jean Coutu stores across eastern Canada. Refills are available in two fresh new fragrances – Spring Blossom and Clean N’Fresh.
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