No Products in the Cart
In 2004, on a quest for innovation, Luc approached Don with a tiny bottle of toilet odour neutralizer and asked his partner to try this product. Sceptical at first, Don followed Luc’s advice and realized the product’s enormous potential. Quickly, the two businessmen met and spent hours developing the product, its artwork, and what marketing tactics they would use. The toilet odour eliminator Just’a Drop was born from their hard work and fierce passion.
But how could they make people talk about such a sensitive issue as foul personal odours left behind in toilets? How could a small company from the Maritimes, with only three employees, ever compete with large air freshener giants, especially with something relatively unheard of on the air freshener market?
Don and Luc wanted to prove to the world that it was possible for Prelam to develop its market and survive among all-powerful multi-nationals like S.C. Johnson and Proctor & Gamble. From TV commercials and newspaper advertisements to guerrilla and viral marketing, the Prelam team earned a reputation for consumer-driven innovation across Canada and the world.
Just’a Drop is now sold in big box retail chains like WalMart, Loblaws, and Shoppers Drug Mart. Just’a Drop not only became Prelam’s best seller in Canada, but the toilet odour eliminator is also available in foreign countries such as the US, Japan, United Arab Emirates, Barbados, South Africa, Mexico, and South America.
One would think that the two entrepreneurs have completed their quest for stink-free toilets. But in 2014, Don and Luc decided to gather all the knowledge they accumulated over a decade fighting nasty bathroom odors to create not one but four other brands: :
