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Nov 2008: Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE:November 25, 2008

Marketing Coup – Moncton Businessman Jumps off 876-foot Bridge
MONCTON, NB – A Moncton businessman has taken his 2008 marketing efforts world-wide with an 876-foot plunge from the New River Gorge Bridge in West Virginia.
Don Goguen, an avid sky-diver and president of Prelam Enterprises, producer of the Just’a Drop bathroom freshener, took part in the annual base jump which turned into an added bonus for his firm. CNN was shooting and broadcasting the event live so Prelam designers seized the opportunity and created a large banner to hang alongside the bridge where participants would be jumping from.
“This is a new type of marketing for us,” says Goguen. “The plan worked. Besides the live broadcast, photographers and journalists from all over the globe were covering the event. Millions of people saw our product advertised.”
Historically, Prelam relied mostly on media coverage to get information out to the public. “We simply didn’t have the money to market the product massively. The reason the product survived is because it works, and people understand its value.” But in the last year, the firm attracted investment dollars and set out on a substantial marketing program. Sales have shot up, and continue to rise.
In Canada, the Just’a Drop is sold in most of the major retailers plus supermarkets and pharmacies from St. Jonn’s to Vancouver. It is also sold in the United States. Advertising and publicity generated in recent months have attracted interest from 56 countries including Australia, China and Ireland, where the Just’a Drop is already on the shelves.
For skydiver and businessman Don Goguen, the prospect to replicating the feat next year is simple – it’s a done deal. “Just’a Drop will be sponsoring this world class event again in 2009.”
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March 2008: Just’a Drop to be Once Again Featured on CNBC

Contact Information:
Luc Jalbert, VP Sales & Marketing
Ph: (506) 857-0499 ext. 222
Cell: (506) 856-0252
E-mail: premiere@nbnet.nb.ca
FOR IMMEDIATE RELEASE: March 5, 2008

Just’a Drop to be Once Again Featured on CNBC
Moncton – March 5 2008 – Just’a Drop Co-Founder and VP, Luc Jalbert, has been called for a repeat performance on “The Big Idea”, CNBC’s show about business ideas … and business success, with host Donny Deutsch.
“This is great exposure for Just’a Drop, and also an amazing opportunity to inform people about the benefits of this product.” said Luc before leaving for the taping at CNBC television studios in New York.
Luc appeared on The Big Idea in July 2007. He is invited back based on popular demand. “This also fits with our business plan as we are launching a new wave of marketing.” he added. Since July, the company has been active updating the packaging and planning the television campaign that launches this spring in Canada.
Just’a Drop is now sold at Wal-Mart, Shoppers Drug Mart, Loblaws, Sobeys, London Drugs, Home Hardware, Federated Co-op, Atlantic Co-op, Lawtons Drugs, Super Drug Mart and Jean Coutu.
Just’a Drop is a non-toxic, plant extract-based formula that works immediately in the toilet to create a barrier through which offensive odours can’t escape, thus eliminating the odours before they become a problem. As Jalbert puts it, “Just a drop and you’re good to go.”
Prelam Enterprises Ltd., a Canadian company founded in 1999 and specializing in innovative, high quality air freshening products, is based in Moncton, N.B.

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