MONCTON – The makers of Just’a Dropbathroom odour eliminators are stepping into the recreational cannabis market when it becomes legal October 17. Prelam Enterprises will launch the LUKY8 spray that day, which it claims will eliminate, and not just mask, the odour that comes with marijuana smoke.
“My goal was to give privacy to those people who will want to experiment because it’s legal all of a sudden,” said Prelam co-founder Luc Jalbert. “I figured there’s going to be millions of people trying it. There’ll be a lot of people buying it in the store because it’s legal, but they don’t want to advertise it, they don’t want their kids to know they had a puff.”
Jalbert said people who don’t traditionally use the substance may want to try it, including Baby Boomers. But as most people know, marijuana has a distinct smell that many may find too strong and obvious.
“Sometimes I’ll be in line at a bank or something and I can smell the cannabis on the guy behind me, it’s like, ‘wow, that’s a very distinct smell’,” Jalbert said. “My objective was to remove that taboo feeling that you could have a joint but you don’t have to advertise it.”
Jalbert said the LUKY8 is unlike other odour elimination sprays in the market because it “encapsulates the molecule [that creates the odour] and actually knocks it out.”
He used a formula aimed at the agricultural sector, he said. The product was researched, designed and manufactured in Moncton.
Users of the product just need to spray the air around them, their clothes or their furniture after consuming marijuana. Once sprayed, the LUKY8, which is safe for pets, will leave a light berry scent.
While a few other odour eliminators exist in the market, they are in the U.S. or are designed for grow rooms. Others don’t work immediately or are in the form of essential oils that change the characteristics of the molecules and don’t destroy them, Jalbert said.
“[LUKY8] is not a masker, it’s not an air freshener, it’s a real cannabis odour eliminator,” he said.
Jalbert said his odour elimination business, which already sells Just’a Drop in different parts of the world, is well-placed to enter an expanding market of products stemming from cannabis legalization.
“We’re a specialist in that space and we’re excited to bring it to the market. So consumers, if they see a need for it, hopefully, they’ll buy our product and support us,” he said.
Prelam is also looking at manufacturing other products to serve the recreational cannabis market, including skin care products.
“I’m looking into how we can get involved in the [cannabidiol] topical creams because that’s good for pain,” he said. “We want to see where else we can be in that space. What else we can bring to the market…what else can we do in our space to take advantage of this big boom that’s going to be going on for the next two years.”
Prelam will begin selling the LUKY8 through its website on October 17. Prelam is in talks to sell LUKY8 at official cannabis retailers across Canada, as well as tobacco shops that sell marijuana-related accessories and retail chains. It also plans to offer the sale of individually labelled products to certain distributors. It will solicit business from all licensed producers in Canada, he said.
“Definitely, our message is always about responsibility,” he said. “We don’t want the kids to think of [the odour eliminator] as something they can use to get away from getting caught by their parents. It’s more for the adult industry.”
LUKY8 will be available in the 220 ml format, a 50 ml bottle or the pocket-sized 4 ml spray.