January 2009: The Big Idea
Excerpt from Donny Deutsch – The Big Idea
Here’s one you’ll love. A problem every human being has that’s a little delicate. Luc Galbert came on the show to discuss his solution to this unmentionable, but very real issue, bathroom smells. The idea came to him when he was at his mother in-law’s house and he had to go. With no air fresheners in sight, he considered locking himself in the bathroom until he died of embarrassment. In that moment, Luc had an inspiration: “Everybody’s gotta go.” What if it was possible to eliminate bathroom smells altogether-not just cover them up with floral scents, but get rid of them? Over the next year, Luc researched the problem, and ultimately aligned himself with an Asian manufacturer who devised a natural, nontoxic
formula, which he called Just a Drop. The idea was to squirt a single drop into the toilet before you go, and, like magic-no bad smells. Luc tested his product by starting with everyone he knew. He gave bottles to his doctor, dentist, friends, neighbors-and the response was beyond enthusiastic. “Women especially were clamoring for it,” he said. “They told me it was better than marriage counseling.”Just a Drop is a no-brainer solution. There’s no question in my mind that Luc will make millions with his product. He’s already sold 600,000 units online and through Wal-Mart in Canada. All because he had a moment of embarrassment, and decided to make it go away for good.
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