November: Excerpt from “Balancing Act” (Canadian Grocer Magazine)
“Take air care products, for example. The niche has now become a battleground for Fortune 500 companies such as SC Johnson, along with plucky newcomers such as Prelam Enterprises Ltd., a Moncton, NB. Company that develops and markets scented products for cars and homes. Prelam marketing manager Luc Jalbert explains: “The air care business is worth $130 million a year in Canada and grocery stores do 40% of it.” At SC Johnson’s Toronto office, product manager Tara St. John notes that women buy 89% of the products and that scents come and go at the rate of 25 a year. Battles are being fought for the loyalty of the noses of the nation. Grocers are trophies in this market that, Jalbert says, is growing at 12% to 15% a year, driven by a desire for comfort. Soon Prelam will launch a product that Jalbert says, will revolutionize Canadians’ bathroom habits.”
*Excerpt taken from Canadian Grocer Magazine – November 2004
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